A new Ofcom report was released last week, which gives an insight in to our Digital habits as a nation. You can read the report here, but here are some items it highlights, evidence which DigitalSilence has refered to over this year :
‘Our new research has revealed how smartphones are changing social behaviours and how consumers are relying on their smartphones to help manage the overlap between their personal lives and their work lives.’
‘There has been massive growth in the time spent on mobile voice calls (up c. 350%) and SMS messages (up c. 2000%), accompanied by a decline in fixed voice calls.’ [over a decade]
‘Smartphone users have a much stronger relationship with their phone than regular mobile users. When asked how addicted they are to their mobiles phones, 37% of adult smartphone users admitted high levels of ‘addiction’ to their phone, with this rising to 60% of teen smartphone users.’
‘Smartphones are changing social habits and etiquette. Over half (51%) of adult smartphone users say they use their phone while socialising and nearly a quarter (23%) use their smartphone during a meal with others. Eighty-one per cent say they have their phone on all the time, while 22% use it in the bathroom – both significantly higher than among regular phone users.‘
‘The growing functionality of smartphones is affecting people’s other leisure activities. Over half (55%) of adult smartphone users claim to be doing less of other activities, now that they have a smartphone. This is even greater among teens, with 68% of teen smartphone users claiming to do some activities less than before, such as playing games on a console/PC (30%), taking photos with a camera (30%), using a PC to access the internet (28%), watching TV (23%), and reading books (15%).’
is it an age thing?
‘There is a strong relationship between privacy concerns and the age of the internet user; users aged 16-24 are far more likely than those aged 65+ to say that they would be happy to share photos online (61% vs. 14%), while older users are less confident in judging whether a website is truthful (58% of 16-24s vs. 21% of over-65s).’
There is a lot more in the report so check it out if your intrested here.